Diet Rite's new packaging emphasizes zeroes
July 29, 2005
by FoodBusinessNews.net Staff
PLANO, TEXAS — Diet Rite, the first diet soft drink and the first nationally distributed diet soft drink to be sweetened with Splenda, has transformed its look and added ‘pure zero’ to its graphics to better communicate the brand's status as the only soft drink brand that offers zero calories, zero carbs, zero caffeine, and zero sodium in a variety of flavors. The new packaging will be available in stores nationwide by Aug. 27.