Diet Rite's new packaging emphasizes zeroes

by Staff
Share This:

PLANO, TEXAS — Diet Rite, the first diet soft drink and the first nationally distributed diet soft drink to be sweetened with Splenda, has transformed its look and added ‘pure zero’ to its graphics to better communicate the brand's status as the only soft drink brand that offers zero calories, zero carbs, zero caffeine, and zero sodium in a variety of flavors. The new packaging will be available in stores nationwide by Aug. 27.

Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.

The views expressed in the comments section of Food Business News do not reflect those of Food Business News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.