Dunkin' Donuts introduces new iced coffee
July 25, 2005
by Eric Schroeder
CANTON, MASS. — Dunkin’ Donuts on Monday introduced Turbo Ice, a new iced coffee blended with a shot of espresso.
The new coffee may be customized with one of nine flavors, including blueberry, coconut, raspberry, marshmallow, caramel, toasted almond, French vanilla, hazelnut and cinnamon.
"In test markets, we found Turbo Ice especially popular with young adults looking for an extra boost to help them through their busy and fast-paced day," said John Gilbert, vice-president of marketing at Dunkin’ Donuts. "For young people, coffee is really the cool thing to drink, and Turbo Ice takes that cool to a whole new extreme."