7-Eleven enters functional food arena with Formula 7

by FoodBusinessNews.net Staff
Share This:

DALLAS — 7-Eleven, Inc. has created a proprietary line of functional foods and beverages named Formula 7. The initial 7-Eleven product lineup includes bottled and canned beverages, as well as two nutritional bars, each designed specifically to enhance energy, fitness or endurance.

The first offerings from Formula 7 are fortified with vitamins, minerals, herbs, antioxidants, amino acids and other natural ingredients. The products designed to increase energy include the Formula 7 energy drink, available in a 16-oz can and offered in two flavors, Cherry Lime Lightning and Super Citrus Charge, and the Formula 7 Chocolate Crunch energy bar.

The product that aims to increase energy and sharpen mental focus is the Formula 7 energy beverage, available in 20-oz bottles and offered in two flavors, Blood Orange and Raspberry Mint. Functional ingredients include gingko biloba, green tea polyphenols and Siberian ginseng.

The second energy bar offered under the Formula 7 line targets consumers who want to increase their endurance. The Formula 7 Chocolate Mocha Caramel bar contains essential B vitamins, whey and soy proteins and green tea polyphenols.

Finally, the Formula 7 Fitness beverage, designed to enhance fitness with the help of green tea polyphenols, H.C.A. and chromium, is packaged in a 20-oz bottle and comes in two flavors, Apple Rose and Natural Peach.

The suggested retail price for both the bottled beverages and bars is $1.79, and $2.49 for the canned energy drinks. Graphic icons representing the nutritional benefit provided by the product appear on the package and on in-store signage.

Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.








The views expressed in the comments section of Food Business News do not reflect those of Food Business News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.