Coca-Cola eliminating marketing chief job
August 29, 2005
by FoodBusinessNews.net Staff
ATLANTA — The Coca-Cola Co., the world's largest beverage maker, said Monday it is eliminating its chief marketing officer position as it continues to restructure senior management roles.
Current marketing chief Chuck Fruit said in a memo to employees that starting next year he will shift to a new role as senior adviser to the company focusing on new media strategies, sports and entertainment marketing initiatives, and key prestige relationships.
Company spokesman Kelly Brooks said the chief marketing officer position will not be filled.
The announcement follows Coke's decision in March to assign Mary E. Minnick, president and chief operating officer of its Asia division, to lead a new corporate function overseeing the coordination of Coke's marketing, innovation and strategic growth segments.
The company said at the time that Coke's senior marketing and innovation officials would report to Minnick. It also made changes in March to its European management.