Coca-Cola eliminating marketing chief job

by Staff
Share This:

ATLANTA — The Coca-Cola Co., the world's largest beverage maker, said Monday it is eliminating its chief marketing officer position as it continues to restructure senior management roles.

Current marketing chief Chuck Fruit said in a memo to employees that starting next year he will shift to a new role as senior adviser to the company focusing on new media strategies, sports and entertainment marketing initiatives, and key prestige relationships.

Company spokesman Kelly Brooks said the chief marketing officer position will not be filled.

The announcement follows Coke's decision in March to assign Mary E. Minnick, president and chief operating officer of its Asia division, to lead a new corporate function overseeing the coordination of Coke's marketing, innovation and strategic growth segments.

The company said at the time that Coke's senior marketing and innovation officials would report to Minnick. It also made changes in March to its European management.

Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.



The views expressed in the comments section of Food Business News do not reflect those of Food Business News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.