Javo extends partnership with W.P. Beverage Partners
August 30, 2005
by FoodBusinessNews.net Staff
SAN DIEGO — Javo Beverage Co. has extended its supply relationship with W.P. Beverage Partners, the company behind the successful ready-to-drink coffee beverages of celebrity chef Wolfgang Puck.
Company officials indicated that the multi-year agreement extension makes Javo the exclusive coffee supplier for the original Wolfgang Puck Gourmet Lattes, low-carbohydrate varieties launched last year and a lineup of new indulgent lattes that come packaged in an innovative self-heating can.
Wolfgang Puck Lattes’ retail success has propelled it to third position in the R.-T.-D. coffee category according to recently released sales data from Information Resources, Inc. PepsiCo and Starbucks’ North American alliance still controls the two top spots with Frappuccino and Doubleshot.
"WP Beverage Partners and Javo are quality and technology leaders in coffee beverages," said Cody C. Ashwell, chief executive officer of Javo. "Javo is proud to be part of a relationship that has produced this level of success for beverage retailers across the country."
The latest Wolfgang Puck innovation offers drinkers the ability to enjoy a hot, specialty coffee at the push of a button. The new line of espresso, mocha, vanilla and caramel gourmet lattes are packaged in cans that, when activated, heat the beverage within minutes.
Retailer and consumer interest for this self-heating beverage marvel has peaked following a media blitz that gained invaluable exposure in "The Today Show," "The Early Show," "Good Morning America," New York Times, Los Angeles Times, Fortune, The Wall Street Journal and many industry publications.
The brand is currently in stock at retailers across the country, including: Kroger, Target, K-Mart, Sam's Club and BJs Club and will soon be available at Safeway, Wal-Mart Stores, Inc. and Albertson’s.