Sara Lee Food & Beverage hires Feil to lead retail marketing efforts
August 24, 2005
by Eric Schroeder
CHICAGO — Sara Lee Food & Beverage has named Kim Feil senior vice-president and chief marketing officer to lead all marketing efforts for the company’s retail brands in North America, including Sara Lee, Jimmy Dean, Hillshire Farm, Ball Park and Senseo.
Ms. Feil, 46, will assume her responsibilities effective Sept. 6 and will report to Sara Lee Food & Beverage chief executive officer Christopher J. Fraleigh.
"We are delighted to have an accomplished marketing executive of Kim’s stature join Sara Lee Food & Beverage in a critically important role," Mr. Fraleigh said. "She has an incredibly strong track record of building brands across a range of consumer product categories at major consumer product companies. She combines command of brand, consumer and field marketing with experience in sales, direct-store delivery operations and strategic planning. Kim will immediately have an impact on our business as we increase resources for marketing and build our business around consumer insights, innovative new products and process improvement."
Ms. Feil will lead brand marketing, promotions and market research for Sara Lee Food & Beverage, the North American retail food organization of Sara Lee Corp.
With more than 20 years of experience, she joins Sara Lee Food & Beverage from Kimberly-Clark Corp., where she was vice-president and senior marketing officer of that company’s North Atlantic businesses, including health and hygiene products marketed under the Huggies, Kleenex and Scott brands. She also has held marketing, sales and strategic planning positions with Cadbury Schweppes, Information Resources, Inc., and Pepsico. She has led food and beverage brands such as Doritos, Ruffles, KFC, 7-UP, Canada Dry and A&W. MBN