Bravo! Foods to launch Breakfast Blenders at 7-Eleven
September 08, 2005
by FoodBusinessNews.net Staff
NORTH PALM BEACH, FLA. — Bravo! Foods International, a brand development and marketing company that manufactures, promotes and distributes vitamin-fortified flavored milks, expects to launch its newest product, Bravo! Breakfast Blenders, developed in collaboration with 7-Eleven, Inc., during November.
Breakfast Blenders, a line of fortified milks designed to provide the nutritional benefits of a good breakfast, will be introduced exclusively at participating 7-Eleven stores nationwide. The drinks are targeted to busy consumers who are seeking nutritious and great-tasting milk drinks for their active lifestyles. Bravo! Foods and 7-Eleven collaborated on development of the new products.
"We’re committed to offering new better-for-you products, and working with 7-Eleven allowed us to pinpoint consumer trends that led to the development of Breakfast Blenders, combining the needs of active consumers with our delicious milk drinks," said Roy Warren, Bravo! chief executive officer.
Bravo! Breakfast Blenders are 100% milk and a blend of breakfast fruits and flavors, and fortified with vitamins and minerals. They boast the added nutrition claims of being 100% lactose free, low in sugar and having 50% more protein.
Chocolate Raspberry Breakfast Blenders are fortified with antioxidants naturally found in raspberries and chocolate, while Vanilla Peach Breakfast Blenders contain fiber found naturally in peaches, among the most fibrous of fruits. Double French Vanilla and Double Chocolate varieties are both rich in calcium.
"Our customer trends showed that the typical consumer is skipping breakfast due to their hurried schedules, while health research shows that breakfast is a very important meal," said Kurt Schumacher, category manager of dairy and ice cream products for 7-Eleven, Inc. "Customers are looking for convenient products that are nutritious and consumable on the go, and that led us to work with Bravo! Foods to develop the Breakfast Blenders products."