General Foods expands line with Vanilla Creme flavor
September 15, 2005
by FoodBusinessNews.net Staff
TARRYTOWN, N.Y. — General Foods International continues to expand its internationally-inspired product line through the introduction of Vanilla Creme and Vanilla Creme sugar free. Available on supermarket shelves this month, these new flavors mark the first introduction of a hot vanilla drink product to retail and the brand’s second non-coffee flavor.
"We know that vanilla is a very popular flavor among consumers but it is not widely available as a hot drink option," said Kristen Manning, brand director for General Foods International. "Since General Foods International already offers Suisse Mocha and Chai Latte, we thought Vanilla Creme would be the next perfect flavor to introduce."
The new Vanilla Creme flavors are caffeine free and contain no coffee. The sugar-free Vanilla Creme, like all of the flavors in the sugar-free line, has 30 to 35 calories, 2 to 3 grams of carbohydrates per serving and is low in fat.
The United States is the world’s largest consumer of vanilla, and research shows that vanilla is the No. 1 flavor in America.
General Foods International also is unveiling new, more contemporary packaging for its entire product line. The front of the packaging is an illustration of a postage seal or postcard from a foreign country, representing the international inspiration of each flavor.