Green Mountain Coffee Roasters unveils new flavors
September 19, 2005
by FoodBusinessNews.net Staff
WATERBURY, VT. — Green Mountain Coffee Roasters, Inc. has added several new flavors and improved others in its line of flavored coffees. Cinnamon cream swirl, mocha nut fudge and chocolate raspberry truffle are just a few of the flavors developed for people who enjoy coffee as an indulgent treat.
Green Mountain said the new and improved flavors reflect strong consumer trends, including increased interest in vanilla and caramel. The new caramel vanilla cream is described as having "drizzles of sweet, buttery caramel and brown sugar, with swirls of vanilla cream." In addition, the company has developed a vanilla cream using Fair Trade Certified organic coffee and all-natural flavors.
Green Mountain Coffee Roasters also has updated some of its most popular flavors. French vanilla now has a deeper aroma and more vanilla flavor. Hazelnut cream is now creamier, as the new name implies, but retains its distinctive nutty flavor. Southern pecan is now available in both regular and decaf.
Finally, the company said it has maid its wild mountain blueberry flavored coffee available all year long.
"Specialty coffee drinkers are especially interested in flavored coffees," said Susan Cote, marketing director for Green Mountain Coffee Roasters. "Research shows these consumers like variety. They don’t stick with one flavor; they like to try new ones. Our new and improved flavor line gives coffee lovers exactly what they want, plus new treats to discover."
Green Mountain Coffee Roasters’ new flavored coffees hit store shelves Sept. 19. Most are packaged in ground form, in 12-oz bags. Hazelnut cream and Fair Trade Organic vanilla cream are also available in whole bean form. Several flavor varieties are available in K-Cups, which are single servings of ground coffee designed for Keurig Single-Cup Brewers.