Steak n Shake Halloween Sippable Sundae milk shakes flaunt fall flavors
September 14, 2005
by FoodBusinessNews.net Staff
INDIANAPOLIS — The Steak n Shake Co. has created two new innovations for the Halloween season: dark chocolate double fudge and caramel apple Sippable Sundae milk shakes. The special creations are Steak n Shake’s first-ever Halloween-inspired milk shakes and are available for a limited time starting Wednesday.
The new hand-dipped real-milk milk shakes boast flavor combinations fit for the Halloween holiday. The new dark chocolate double fudge flavor combines lush dark chocolate milk shakes with a double shot of hot fudge, topped with chocolate whipped cream, sprinkled with chocolate chips and topped with a cherry.
The new caramel apple flavor is made with tart apple milk shake, caramel, whipped cream, drizzled with more caramel, and topped with a cherry.
"Seventy-nine per cent of Americans said it loud and clear — chocolate and caramel apple are the tastes of the season," said Douglas Willard, Steak n Shake vice-president of consumer insight and innovation. "These new Halloween Sippable Sundae milk shakes really deliver a fabulous flavor experience."
According to survey respondents, more than two-thirds (68%) felt the frightening fall festivities surrounding Halloween made them more likely to reward themselves with something sweet.
"Steak n Shake has a long-standing reputation of making a really terrific milk shake," said Steven Schiller, Steak n Shake chief marketing officer. "Now we are bringing in a unique set of taste profiles to fit the Halloween season."
Caramel apple and dark chocolate double fudge are the latest additions to the complete line of Sippable Sundae milk shakes at Steak n Shake. Other flavors include banana split, caramel mocha macchiato, double chocolate fudge, double chocolate peanut butter, strawberry fudge cheesecake and turtle caramel nut.
Like all Steak n Shake milk shakes, they include hand-dipped, real-milk milk shakes, topped with whipped cream and a cherry. The Sippable Sundae milk shakes also feature hot fudge, caramel, strawberries, nuts, graham crackers and chocolate chips.
The Halloween Sippable Sundae milk shakes will be available at all Steak n Shake restaurants from Sept. 14 – Oct. 31.