7-eleven expands its coffee offerings

by Keith Nunes
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DALLAS – 7-Eleven is introducing Kenya AA, the first single-origin coffee available under the company's new World Roasts brand.

"This isn't just a new coffee flavor for 7-Eleven, it’s an entirely new segment of our business, in which we will be introducing selections originating from exotic locales specifically known for growing the finest beans," said Donald Driver, 7-Eleven category manager for hot beverages. "World Roasts targets serious coffee-drinkers as well as adults who are looking for a richer, more intense coffee flavor."

According to the 2004 National Coffee Drinking Trends Study, published by the National Coffee Association, almost half of, or more than 100 million, American adults consume some type of coffee drink every day. America's favorite hot drink has always been the number-one-selling beverage at 7-Eleven. The convenience retailer sells more than 1 million cups of coffee each day, equal to 10,000 pots of coffee every hour of every day of the year.

New World Roasts coffee flavors will be introduced quarterly. In January, 7-Eleven stores will present its second World Roasts specialty coffee offering – Hawaiian Kona.

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