Coca-Cola adds strawberry flavor to Dasani water line
October 05, 2005
by Eric Schroeder
ATLANTA — Coca-Cola North America has added strawberry to its line of Dasani flavored water beverages — the fastest turning brand in the U.S. flavored water segment in both 20-oz and 6-pack half-liter bottles, according to ACNielsen. The strawberry-flavored water joins the company’s lemon and raspberry varieties that have been available in the beverage line for the past eight months.
"These Dasani flavors have expanded our business and captured the hearts of consumers who like flavored water beverages and who are looking for variety," said Brad Gruen, Dasani brand manager, Coca-Cola North America. "By adding a third flavor, we’ll offer another choice in what has become a very popular line of bottled water beverages."
Like Dasani Lemon and Dasani Raspberry, Dasani Strawberry is naturally flavored and lightly sweetened with Splenda to provide a water alternative without calories or carbohydrates.
Along with the new flavor, Dasani Strawberry will debut new Dasani label package graphics to reinforce the "Fresh Taste" brand positioning. Regular Dasani and Dasani Raspberry and Dasani Lemon will sport the new graphics beginning this fall.
Dasani Strawberry will be available nationwide in 20-oz. plastic bottles and six packs of 500 mL plastic bottles. Dasani products are sold in supermarkets, convenience and other retail stores.