Starbucks offers new fair trade coffee
October 10, 2005
by FoodBusinessNews.net Staff
SEATTLE — To support Fair Trade Month 2005 and raise awareness of its new Fair Trade Certified coffee, Starbucks Coffee Company will feature new Cafe Estima Blend as "Coffee of the Week" this week in thousands of company-operated stores across the United States and Canada. The offering will coincide with Fair Trade Month (Oct. 1-31), which is being organized by TransFair USA in an effort to bring attention to critical social and economic issues facing coffee farmers.
In addition to offering Cafe Estima Blend throughout North America, Starbucks offers five different offerings of Fair Trade Certified coffee to its Foodservice customers, such as college campuses, restaurants and hotels. Licensed stores on college and university campuses will offer Cafe Estima Blend and Decaf Fair Trade Blend on a daily basis beginning this fall.
Starbucks also sells three varieties of Fair Trade Certified coffees through its alliance with Costco Wholesale and will offer Cafe Estima Blend through grocery and club stores in North America in early 2006.
Cafe Estima Blend whole bean coffee is $9.95 U.S./$14.65 CAN per pound.