Clearly Canadian enters distribution arrangements
November 10, 2005
by FoodBusinessNews.net Staff
VANCOUVER, B.C. — C.C. Beverage Corp., the U.S. subsidiary of Clearly Canadian Beverage Corp., has entered into new distribution agreements to expand distribution of Clearly Canadian sparkling flavored water in certain counties of California and Nevada that are not already part of the company’s existing distribution network.
Under the new distribution agreements, Dr Pepper/Seven-Up Bottling Company of the West now will distribute five flavors of Clearly Canadian sparkling water in the Nevada counties of Lander, Eureka, White Pine, Elko Mineral, Lyon, Douglas, Storey, Washoe, Pershing, Churchill, Esmeralda, Humboldt, Carson City and part of Nye.
In California, Seven-Up/RC of Chico, a division of Dr Pepper/Seven-Up Bottling Company of the West, also will distribute five flavors of Clearly Canadian sparkling water in the California counties of Tehama, Glenn and Butte.
"We believe that these new distributor relationships are a tremendous opportunity for us to increase availability and further expand the presence of the Clearly Canadian brand in California and Nevada," said Brent Lokash, president of Clearly Canadian Beverage. "With a well-established distribution system in this region, Dr Pepper/Seven-Up Bottling Company of the West has a portfolio of quality national brands and leading customer service that we anticipate will provide enhanced presence for the Clearly Canadian brand in their markets.
"Building availability of the Clearly Canadian brand is part of the company’s core business strategies for 2006 that we believe will assist us in our efforts to return to profitability."