Clearly Canadian reveals strategic initiatives 2006
November 02, 2005
by FoodBusinessNews.net Staff
VANCOUVER, B.C. — Clearly Canadian has released its proposed business strategies for the coming year in an effort to once again establish itself as a leader in the new age beverage sector.
With a new financial partner in BG Capital Group Ltd., and new management in place, Clearly Canadian said it is looking to lead the alternative beverage sector by leveraging on its strong brand equity and history of innovation of products. This includes not only its core sparkling flavored water but also "Orbitz," a natural fruit-flavored beverage with gel spheres, and "Reebok Fitness Water."
In the coming year, Clearly Canadian said it intends to focus on growth and innovation. Refinanced and corporately restructured, Clearly Canadian’s plans revolve around a number of strategic initiatives, including returning to its roots of innovation by creating new products in growth segments of the new age beverage industry.
The company also plans to create a new presence for the company’s core Clearly Canadian sparkling flavored water with a new look for the brand that will trade on its established history. This might include entering into licensing agreements to increase exposure of the brand.