Snapple founder creates healthier juice line for children
November 08, 2005
by FoodBusinessNews.net Staff
NEW YORK — Snapple founder Arnold Greenberg has helped launch a new healthy, child-friendly juice line, Waddajuice, along with partner Jordan Kerner. Waddajuice hopes to attract consumers with resealable, spill-proof packaging and reduced sugar and calories.
The company’s juice containers feature a spill-proof sports cap without a heat seal under the cap. This design allows children to easily pop off the overcap, remove a small seal and drink away.
Waddajuice is made with no added sweeteners, flavors, dyes, preservatives or additives, and contains half the sugar, calories and carbohydrates of other fruit juices. The average 6.75-oz apple juice box contains 90 calories, 23 grams of carbohydrates and 21 grams of sugars. Waddajuice’s 8-oz apple flavor has nearly 20% more liquid and contains only 50 calories, 14 grams of carbohydrates and 13 grams of sugar.
Waddajuice also offers 100% of vitamin C, 10% of calcium and 10% of the four essential B vitamins. Waddajuice also is packed as pediatricians recommend, with a healthy dose of purified water to help fight dehydration while reducing sugar content.
Waddajuice is available in four flavors: apple, orange, wild berry and white grape, and bottled in an 8-oz, plastic, easy-to-hold container.