Two to new posts at Pepsi-Cola North America
November 16, 2005
by Eric Schroeder
PURCHASE, N.Y. — Pepsi-Cola North America has promoted Cie Nicholson to senior vice-president and chief marketing officer for P.C.N.A., with Meena Mansharamani filling a newly created post as senior vice-president of innovation and insights.
Ms. Nicholson succeeds Dave Burwick, who was named president of Pepsi-QTG Canada earlier this month. She will be accountable for traditional marketing practices across P.C.N.A.’s entire portfolio of brands, overseeing advertising, media, brand development, promotional activities and sports and grassroots marketing for the company's carbonated soft drinks and non-carbonated beverages.
As vice-president of non-carbonated beverages since 2004, Ms. Nicholson has raised the value of P.C.N.A.’s non-carbonated portfolio, which includes Aquafina, SoBe, Dole and Tropicana juice drinks as well as joint ventures with Lipton and Starbucks. She previously was vice-president of carbonated soft drink flavors, providing leadership in driving national distribution of Sierra Mist and innovating under Mountain Dew. Among her greatest contributions to the company's growth, she directed the 2001 launch of Mountain Dew Code Red, which quickly became the soft drink industry’s most successful new product in 20 years. She joined P.C.N.A. in 1997.
"Cie is primed and ready to run the marketing organization," said Dawn Hudson, president and chief executive officer, P.C.N.A. "She’s one of our most intuitive thinkers and leaders — a creative and assertive marketer who acts decisively."
Ms. Mansharamani will lead P.C.N.A.’s innovation and insights capabilities, including consumer research, product and package innovation and the identification of new opportunities. She will work across the division to retool P.C.N.A.’s product and package mix to meet emerging consumer and customer needs.
Mansharamani most recently was vice-president of strategic initiatives. Her work with the marketing team and bottling system has focused on developing sustainable growth strategies in water and non-carbonated beverages. As vice-president of corporate strategy, she made innovation a much more visible part of strategic planning, bringing division strategies into line with PepsiCo’s growth agenda. She also has been a visible champion of PepsiCo’s health and wellness initiatives. Ms. Mansharamani joined PepsiCo in 2000.
"Meena provides a big-picture perspective that is critical in today’s constantly evolving marketplace," Ms. Hudson said. "While guiding our long-term innovation plans, she will arm our marketing and sales groups with knowledge and insights to stay connected with consumers and customers."