Coca-Cola partners with Domino's pizza to promote Coke Zero
December 15, 2005
by FoodBusinessNews.net Staff
ANN ARBOR, MICH. — Domino’s Pizza and Coca-Cola are teaming up for an exclusive sampling event giving Domino’s customers nationwide a chance to taste the new Coca-Cola Zero.
Between Dec. 17 and Dec. 23 (dates may vary by store location), customers will receive one complimentary 20-oz bottle of Coca-Cola Zero, while supplies last, with every order placed at participating Domino’s Pizza stores across the United States that currently sell Coca-Cola products.
"Coca-Cola Zero offers the best of both worlds ... great Coca-Cola taste with none of the calories," said Ken Calwell, chief marketing officer for Domino’s Pizza. "We know that both Coca-Cola Zero and Domino’s pizza appeal to the important 18-to-35-year-old young male customers. Together, they make a great combination."
Coca-Cola Zero is the newest addition to the Coca-Cola line of products. It was launched nationally in June 2005.