Gomez promoted to c.m.o. position at Tropicana
January 13, 2006
by FoodBusinessNews.net Staff
CHICAGO — Tropicana Products, Inc., a division of Quaker Tropicana Gatorade and PepsiCo, Inc., has promoted Rick Gomez to chief marketing officer of Tropicana. Mr. Gomez will continue to report to Greg Shearson, president of Tropicana.
In his new role, Mr. Gomez will build brand equity for the juice leader and guide long-term innovation and marketing activity across the Tropicana chilled portfolio. Mr. Gomez succeeds Ron Coughlin, who was named to PepsiCo International’s beverage brands group.
A 14-year PepsiCo veteran, Mr. Gomez in his most recent role as Tropicana’s vice- president of marketing, was the chief architect of the brand’s shelf-stable strategy and directed the recent launch of Tropicana Pure Premium Essentials with Fiber.
Mr. Gomez received a bachelor’s degree from Dartmouth College and is near completion of Harvard Business School’s Executive Management Program.