Odwalla taps into pomegranate interest with new juice

by Josh Sosland
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PARK CITY, UTAH — Odwalla, Inc., a natural health beverage and energy bar company, is unveiling its new PomaGrand juice line at the 2006 Sundance Film Festival. The event is being held Jan. 19-29 in Park City.

PomaGrand will be offered in three varieties — pomegranate juice, pomegranate berry and pomegranate mango. The company said the products are "less tannic" than other pomegranate juices and allow consumers to "enjoy the goodness of pomegranate juice with PomaGrand’s delicious taste and harmony of anthocyanins that provide antioxidant benefits."

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