YoCream creates new Jolly Rancher frozen beverage base
January 25, 2006
by FoodBusinessNews.net Staff
PORTLAND, ORE. — YoCream International, Inc., a leader in frozen yogurt and smoothie manufacturing, has created a new frozen carbonated beverage line featuring Jolly Rancher candy flavors. The beverage bases come in the original candy flavors of green apple, watermelon, grape, cherry and lemon. The Jolly Rancher trademark and trade dress are used under license from The Hershey Co.
The frozen concentrated beverage bases are available in shelf stable bag-in-box packaging for use in frozen carbonated beverage dispensers and frozen un-carbonated beverage dispensers.
"We also identified the need for a ready-to-use product to simplify operator handling," said Tyler Bargas, director of sales for YoCream. "Jolly Rancher ready-to-use base can be served in any frozen beverage equipment from granita machines to bowl dispensers."
YoCream sampled Jolly Rancher Frozen Beverage during exhibition at the National Association of Convenience Stores show in November.
"Response to product showings has been outstanding, and we anticipate strong sales growth in this category," Mr. Bargas said.