Coca-Cola creates hybrid soda
February 23, 2006
by Keith Nunes
ATLANTA — Coca-Cola North America has introduced Vault and Vault Zero, a no sugar version of the product, which are "hybrid" energy sodas. The products are designed to appeal to young adults looking for a combination of refreshment and energy boost. The national launch of Vault follows on the heels of a successful debut in select U.S. test markets last fall.
Vault features a citrus taste with less carbonation than most sodas, and the refreshment of an energy drink. The products are available in new 20-oz and 1-liter bottles, featuring a raised "diamond plate" pattern to provide an easier grip. More packages, including two-liter bottles and 12-oz cans, will launch later this spring.