ATLANTA — The Coca-Cola Co. on Wednesday detailed several organizational and personnel assignments for its newly formed Coca-Cola International organization.
Muhtar Kent, president, Coca-Cola International, said the organization is designed to spur growth in the rapidly developing markets of the East, South Asia and Pacific Rim Group, while providing focus on critical markets in China, Japan, Russia and Europe.
"The organizational structure for Coca-Cola International should reflect our Manifesto for Growth in action and be supportive and consistent with our highest priority — which is on-the-ground execution," Mr. Kent said. "This structure — and its exemplary leadership team — enables us to focus on driving profit for the company by meeting the needs of our customers and consumers, while ensuring the Coca-Cola system earns its rightful recognition as one of the world’s most respected corporate citizens."
Effective immediately, the company said Glenn Jordan, currently executive vice-president and director of operations for the Latin America Group, will succeed Patrick Siewert as president of the East, South Asia and Pacific Rim Group. Mr. Jordan also will be on the company’s executive committee. Mr. Siewert will take on a senior consulting role, and will focus on significant strategic projects, leveraging his broad experience across Asia, both with the company and in his earlier career.
Mr. Jordan is a 28-year veteran of the company in operations and has demonstrated a wide capability for both strategic and tactical action throughout his career, significantly contributing to the company’s business turnarounds in Argentina and Brazil. Most recently, he led an advisory council chartered by the executive committee, to institutionalize revenue growth management company-wide and to create the Leadership Experience, the company’s senior executive development program. Mr. Jordan also led the project team in 2004-2005 that facilitated the Manifesto for Growth throughout the company.
Prior to his current position, he was president of the South Latin America Division, comprising Argentina, Bolivia, Chile, Ecuador, Paraguay, Peru and Uruguay, stewarding the territory through a challenging period of economic instability.
Mr. Jordan joined Coca-Cola de Colombia as a field representative in 1978, holding positions of increasing responsibility before becoming region manager in 1985. In 1989, he was transferred to Atlanta as marketing operations manager, Pacific Group and, in 1990, he became vice-president of Coca-Cola International and executive assistant to the Pacific Group president. In 1991, he was transferred to Brazil as senior vice-president, marketing and operations, and in 1995, he became president of the River Plate Division, which comprised Argentina, Uruguay and Paraguay.
Coca-Cola also said three divisions of the North Asia, Eurasia & Middle East Group — China, Japan, and Eurasia & Middle East — will continue to report directly to Mr. Kent. The China and Japan divisions will continue to be led by Paul Etchells and Masahiko Uotani, respectively. The Eurasia & Middle East Division will continue to be led by Ahmet Bozer and be expanded to include the additional markets of Israel, Albania, and the Palestinian Territory, as well as Russia, Ukraine and Belarus. Clyde Tuggle, president of the Russia, Ukraine and Belarus Division, will report to Mr. Bozer.
The Africa, European Union and Latin America Groups, led by Alex Cummings, Dominique Reiniche and Jose Octavio Reyes, respectively, will continue to report directly to Mr. Kent.