Starbucks, in j.v. with PepsiCo, introduces new coffee beverage
February 08, 2006
by FoodBusinessNews.net Staff
SEATTLE — Starbucks Coffee Co. has launched a new ready-to-drink coffee drink, Starbucks Iced Coffee, in the United States through the North American Coffee Partnership, a joint venture with Pepsi-Cola Co. With the introduction of Starbucks Iced Coffee, the North American Coffee Partnership is creating a new coffee refreshment segment within the more than $800 million overall ready-to-drink coffee category in the U.S.
Starbucks Iced Coffee is a cold coffee drink made with Starbucks Italian Roast coffee and a touch of milk. The new product will be available in Starbucks company-operated retail stores in the U.S. beginning late March. Additionally, grocery and convenience stores nationally in the U.S. will carry regular and light varieties of Starbucks Iced Coffee beginning in May.
In addition to the launch of Starbucks Iced Coffee, the North American Coffee Partnership is introducing two line extensions within its Starbucks DoubleShot and bottled Starbucks Frappuccino brands.
Starbucks DoubleShot Light is a rich blend of espresso and a touch of cream with fewer calories, sugar and fat than the original Starbucks DoubleShot. Starbucks DoubleShot Light will be available in grocery and convenience stores in the U.S. in May.
The North American Coffee Partnership also will introduce bottled Starbucks Strawberries and Creme Frappuccino creme drink. This smooth blend of real strawberries and low-fat milk is the first coffee-free bottled Starbucks Frappuccino creme drink and will be available in Starbucks retail stores in late March and in grocery and convenience stores nationally in the U.S. in early May.