Jamba Juice and Borba team up on healthy skin smoothie
March 02, 2006
by FoodBusinessNews.net Staff
LOS ANGELES — Jamba Juice has entered into a branded partnership with Borba, creator of skin care nutraceutical beverages, to market smoothies infused with Skin Boosts by Borba. Exclusive to select Southern California Jamba Juice locations, these limited edition Skin Boosts by Borba represent the first branded partnership to appear on the Jamba Juice menu board.
The Skin Boosts by Borba will be offered in Borba’s Aqua-less Crystalline powder form, and will be the first Jamba Juice boost to offer benefits for the skin. Three varieties of balancing Skin Boosts by Borba will be available: pomegranate flavored Clarifying, mangosteen flavored Age Defying and lychee flavored Replenishing.
"As leading lifestyle brands that hold parallel passions for health, nutrition and well being, we are excited about this partnership between Borba and Jamba Juice," said Scott Vincent Borba, creator and founder of Borba. "It truly is a perfect match to cater to the body’s inner and outer needs."