PepsiCo offers free samples of new Diet Mountain Dew
March 08, 2006
by FoodBusinessNews.net Staff
PURCHASE, N.Y. — On Mar. 8, Pepsi will distribute more than three million free cans of newly formulated Diet Mountain Dew, marking the largest single-day sampling effort in Pepsi’s history. Snowboarding champs Shaun White and Hannah Teter, who have been sponsored by Mountain Dew since 2003, will be in New York to help spread the word.
Diet Mountain Dew has been revamped with a new taste featuring a blend of sweeteners including aspartame, sucralose and ASK (acesulfame potassium). This will mark the first change to Diet Dew’s original formula in 15 years. The reformulation will be met with much fanfare, particularly in Times Square, where a 100-foot snowboarding rail jam will be constructed, featuring an exhibition by some of the best young snowboarders braving a snowy slope in the center of Manhattan.
"It turns out that the majority of Dew drinkers have voted in favor of the new ‘tuned up taste’ of Diet Mountain Dew," said Frank Cooper, vice-president of flavored soft drinks, Pepsi-Cola North America. "Their seal of approval makes this a great time to introduce everyone — both new and veteran Dew drinkers — to the new taste of Diet Mountain Dew."
In addition to New York, Diet Dew will be sampled in a number of cities throughout the country on Wednesday. Hundreds of Pepsi employees all over the country will be "taking it to the streets" in an effort to give away three million cans of new Diet Mountain Dew.