7UP goes natural

by FoodBusinessNews.net Staff
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PLANO, TEXAS — Starting in April, 7UP will be 100% natural. As a result 7UP will contain only five natural ingredients: filtered carbonated water, high-fructose corn syrup, natural citric acid, natural flavors, and natural potassium citrate.

Additionally, sodium has been reduced nearly 50% in the 12-oz can, to 40 mg from 75 mg.

"Changing the way we make 7UP, a much-loved 77-year-old brand, was a task that we did not take lightly," said Kelli Freeman, vice-president of marketing for 7UP. "7UP, now 100% natural, has been in the works for more than a year because we wanted to ensure that we stayed true to the crisp, refreshing 7UP taste that consumers have come to know and love."

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