Clearly Canadian introduces reformulated flavors
May 30, 2006
by FoodBusinessNews.net Staff
VANCOUVER — Clearly Canadian Beverage Corp. has launched its reformulated Clearly Canadian sparkling flavored water. The change was made in response to consumer demand for a return to the original flavors and familiar packaging, said Brent Lokash, president of Clearly Canadian.
The new line-up is available in the product’s original flavor formulas, cherry, blackberry, raspberry and strawberry, as well as a new zero calorie formula, available in pink grapefruit and blueberry. The reformulated Clearly Canadian contains all natural ingredients and no preservatives.
The revamped beverages are packaged in a clear, maple leaf embossed bottle featuring updated label graphics.
The company is hoping the reformulation will be well received by consumers and expects new sales channels to open up as a result of the change, said Sonia Manson, marketing manager for Clearly Canadian.