J & J Snack Foods acquires Slush Puppie

by FoodBusinessNews.net Staff
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PENNSAUKEN, N.J. — The Icee Co., the frozen carbonated beverage distribution company for J&J Snack Foods Corp., has acquired the Slush Puppie branded business from Dr Pepper/Seven Up, Inc., a Cadbury Schweppes Americas Beverages Co.

Slush Puppie, North America’s leading brand for frozen non-carbonated beverages, is sold through an existing established distributor network to more than 20,000 locations in the United States and Canada as well as to certain international markets.

Sales of the Slush Puppie business were approximately $18 million in 2005.

"We are delighted with the addition of the Slush Puppie brand to our niche beverage portfolio," said Gerald B. Shreiber, president and chief executive officer of J & J Snack Foods. "The addition of Slush Puppie combined with our Icee frozen carbonated brand gives us two of the leading brands for frozen beverages in the United States. We plan on continuing to use Slush Puppie's existing distribution system which includes 85 independent distributors and selling unique brands such as Hawaiian Punch."

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