Dunkin' Donuts debuts smoothie line in Mid-Atlantic region
June 05, 2006
by Eric Schroeder
NEW YORK — A little more than a month after it introduced its smoothies to the New England market, Canton, Mass.-based Dunkin’ Donuts has taken its smoothies to the Mid-Atlantic region, including New York and Philadelphia. Made from yogurt and real fruit, Dunkin’ Donuts Smoothies are available in Wildberry, Mango Passion Fruit and Strawberry Banana. Each 16-oz serving of the smoothies has 2.5 grams of fat and 360 calories.
The introduction of the smoothie line is part of a new, multi-million dollar "America Runs on Dunkin’" advertising campaign. The campaign in centered on the concept of how Dunkin’ Donuts’ coffee and baked goods serve as fuel for the Americans who keep the country running.
In addition to the smoothie line, Dunkin’ Donuts is expanding its menu to include a wider range of snacks and on-the-go products. The company said this platform will feature products that move beyond the breakfast hour.
"Consumers are living increasingly more hectic lives, often running between home, work and school with little time left to satisfy their appetites," said John Gilbert, vice-president of marketing, Dunkin’ Donuts. "As a result, many people find they don’t have time in the day to fit in three-square meals. Dunkin’ Donuts’ Smoothies directly address our consumers’ need for a quick, healthier snack alternative they can drink on the run. Smoothies are quick, convenient and affordable — anytime of day or night."