Kellogg to expand Special K and Keebler lines

by FoodBusinessNews.net Staff
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BATTLE CREEK, MICH. — Kellogg Co. has added new products to its Special K and Keebler product lines. The Special K products will be sold in the diet and nutrition sections of grocery and drug stores.

In its Special K line, the company is adding new protein-fortified products: Special K20 Protein Waters, Special K Protein Snack Bars and Special K Protein Meal Bars. They will be available in November and are the first products to come from the company's new Health and Wellness Division.

The Special K20 Protein Waters contain five grams of protein and 50 calories per 16 oz bottle. Special K20 is available in three flavors: Strawberry Kiwi, Lemon Twist and Tropical Blend. Suggested retail price for four 16-oz bottles is $5.99.

Special K Protein Meal Bars come in Chocolate Peanut Butter, Double Chocolate and Strawberry. Each bar has 10 grams of protein, 190 calories and is a source of 13 vitamins, minerals and calcium. The suggested retail price for a box of six bars is $5.98, or $1.29 for an individual bar.

Special K Protein Snack Bars have 110-calories per bar, four grams of protein and are a source of nine vitamins and minerals. They are available in Chocolate Peanut and Chocolate Delight for a suggested retail price of $3.99 for a box of six bars or 89c for an individual bar.

In its Keebler line, the company has created new Keebler Toasteds Organic Harvest Wheat crackers that will be available this June. Toasteds Organic crackers come in a bag-in-box package for a suggested retail price of $2.99 for a 6.75 oz box.

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