Jones Soda expands distribution, extends Target agreement
July 13, 2006
by FoodBusinessNews.net Staff
SEATTLE — Jones Soda Co. has signed a distribution agreement with Spike Beverage, a division of Golden Eagle Distributors, Inc., for distribution of the Jones Soda Brand throughout the state of Arizona.
In its annual financial report, the company emphasized the importance of continuing its expansion into untapped markets, as well as building and maintaining strong distribution agreements.
To that end, the company has also extended its licensing and distribution agreement with Target Corp. through Dec. 31.
Last year Jones Soda successfully partnered with Target to offer Jones Soda holiday packs, which feature special sodas created specifically to sell during the different holiday seasons.