PepsiCo to bottle and distribute single-serve Ocean Spray
July 13, 2006
by FoodBusinessNews.net Staff
LAKEVILLE, MASS. — Ocean Spray and PepsiCo have entered a strategic alliance in which Pepsi-Cola North America will market, bottle and distribute single-serve cranberry juice products in the U.S. and Canada under the Ocean Spray name. The agreement also includes opportunities for the development of new product innovations across multiple trade channels in the future.
The agreement is part of Ocean Spray’s plan to grow its brand through alliances with companies with broader customer bases and distribution networks, said Randy Papadellis, president and chief executive officer of Ocean Spray.
For PepsiCo, the alliance represents an opportunity to build its non-carbonated beverage portfolio, as well as emphasize its health and wellness focus.
"This is a chance for both PepsiCo and Ocean Spray to turn up the dialogue on the health benefits of cranberries," said Dawn Hudson, president and c.e.o. of Pepsi-Cola North America. "Over the past several years, we’ve built successful, mutually beneficial partnerships with strong brands like Lipton and Starbucks, and now we plan to work side-by-side with Ocean Spray to create a major healthy refreshment business focused on cranberries. When people think of cranberries, they think of Ocean Spray."