Folgers enters the gourmet coffee market
August 22, 2006
by FoodBusinessNews.net Staff
CINCINNATI — Folgers, a Proctor & Gamble brand, has introduced Gourmet Selections, a variety of coffee blends and flavors. It is Folgers’ first foray into the gourmet coffee segment, according to the company.
The Gourmet Selections line includes eight ground varieties, including Morning Café, Espresso Roast, Lively Colombian, Lively Colombian Decaf, Vanilla Biscotti, Chocolate Truffle, Hazelnut Crème and Caramel Drizzle. The Lively Colombian, Vanilla Biscotti and Hazelnut Crème are also available in whole bean.
Depending on the variety, the product will be sold nationwide in 10-oz to 12-oz packages for a suggested retail price of $5.99.