Jones Soda inks deal with National Beverage Corp.

by Eric Schroeder
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SEATTLE — Jones Soda Co. has signed an exclusive 5-year distribution and manufacturing agreement with National Beverage Corp. of Fort Lauderdale, Fla., for its 12-oz cans of Jones Soda and 16-oz Jones energy beverages.

As part of the agreement, National Beverage will manufacture and sell on an exclusive basis Jones products directly to retailers starting in 2007.

"We are very pleased to enter into this agreement with National Beverage, and the growth opportunities it presents for both companies," said Peter van Stolk, president and chief executive officer. "The $66 billion dollar C.S.D. (carbonated soft drink) category has not had a tremendous amount of innovation over the past few years, however this relationship truly allows Jones and National Beverage to provide retailers on a national basis with Jones Soda, a premium C.S.D. brand that has been built on innovation and consumer interaction."

National Beverage produces energy drinks and powders, soft drinks, bottled waters, juices and juice products, including brands such as Shasta, Faygo, Ritz, Everfresh, Mr. Pure, LaCroix, and Rip It. National Beverage has 13 plants located in major metropolitan markets across the continental United States.

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