PepsiCo acquires IZZE Beverage Co.

by Staff
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BOULDER, COLO. — Pepsi Co., Inc. has expanded its portfolio of non-carbonated soft drink brands with the acquisition of IZZE Beverage Co., maker of all-natural sparkling fruit juices. Terms of the agreement were not disclosed.

Founded in 2002, IZZE is sold in Starbucks throughout the United States and Canada, as well as in SuperTarget and Cost Plus World Market stores nationwide. It is also sold locally in Costco clubs, regular Target stores, Safeway, Whole Foods Markets, Wild Oats Markets, grocery stores, delis and casual and fine dining restaurants across the United States, Canada, the Caribbean and South Pacific.

PepsiCo said IZZE will remain in Boulder and continue to operate as a separate unit, reporting through Pepsi-Cola North America president and chief executive officer Dawn Hudson.

IZZE’s current distribution system will remain unchanged. PepsiCo will drive consumer awareness of the brand through increased marketing efforts.

IZZE is available in eight flavors: sparkling apple, sparkling blackberry, sparkling blueberry, sparkling clementine, sparkling grapefruit, sparkling lemon, sparkling pear and sparkling pomegranate, and is sold in 4-packs, 12-packs, single-serve, 12- and 16-oz glass bottles, and single-serve 8.4-oz cans.

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