C.C.N.A. teams with Caribou to launch R.-T.-D. iced coffee
November 30, 2006
by Eric Schroeder
ATLANTA — Coca-Cola North America (C.C.N.A.) and Caribou Coffee announced plans to launch a new line of premium ready-to-drink iced coffees in the United States next summer — the sixth new product initiative announced by C.C.N.A. in the fast-growing coffee, tea and indulgent beverage segments this year.
The R.-T.-D. iced coffee launch with C.C.N.A. is the third brand licensing arrangement for Caribou Coffee, which is the second-largest specialty coffee company in the United States with 423 coffeehouses in 17 states and the District of Columbia.
Earlier this year, the Minneapolis-based company partnered with General Mills, Inc. to launch a line of Caribou Coffee snack bars and with Kemps for a Caribou Coffee premium ice cream.
"Our partnership with Coca-Cola North America will extend our great premium coffee taste experience into the ready-to-drink category and allow us to take advantage of C.C.N.A.’s world-class distribution system," said Michael Coles, chairman and chief executive officer, Caribou Coffee.
In addition to its partnership with Caribou, C.C.N.A. this year has launched a new line of premium indulgent beverages, Godiva Belgian Blends, in partnership with Godiva Chocolatier.
Other new product initiatives for C.C.N.A. this year include the reformulation and restaging of Nestea R.-T.-D. teas; the launch of the new Gold Peak R.-T.-D. teas; the launch of Far Coast, a collection of premium brewed beverages; and the introduction of Enviga, which claims to boost the metabolism to burn calories.