Coca-Cola Enterprises to distribute new AriZona tea flavors
November 15, 2006
by Eric Schroeder
ATLANTA — Coca-Cola Enterprises (C.C.E.) announced Wednesday it has completed a distribution agreement with Hornell Brewing Co., Inc., maker of AriZona Iced Tea products, under which C.C.E. will begin distributing three flavors of a new 34-oz package of AriZona Iced Tea to its retail customers in the United States beginning in February.
The three flavors are: Iced Tea with Lemon, Green Tea with Ginseng and Honey, and Sweet Tea. In June, C.C.E. began distribution of seven AriZona flavors in a variety of bottle and can packages throughout its territories in Canada.
In addition to AriZona, C.C.E.’s growing tea portfolio includes Nestea, Gold Peak and Enviga, a new calorie-burning sparkling tea from The Coca-Cola Co.
"We are combining the power of our sales and distribution system with the No. 1 ready-to-drink brand in the fast-growing tea category," said John F. Brock, president and chief executive officer, C.C.E. "This provides substantial opportunities, now and in the future, to generate profitable growth for both of our companies."
C.C.E. is the world’s largest marketer, distributor, and producer of bottle and can liquid nonalcoholic refreshments.