Nestle joins Mexico's Grupo Modelo in bottled water alliance
November 30, 2006
by Eric Schroeder
VEVEY, SWITZERLAND — Nestle Waters has signed a letter of intent with Grupo Modelo to establish a strategic bottled water alliance in Mexico. Grupo Modelo owns the Corona beer brand and is the leading beer producer and distributor in Mexico.
Nestle Waters, which has a market share of about 15% in Mexico’s modern trade, sells water in Mexico under such brands as Santa Maria, S. Pellegrino, Perrier and Nestle Pureza Vital.
"Once this partnership is finalized, Nestle Waters will have privileged access to traditional distribution channels in Mexico, allowing it to increase its market share quickly and sustainably over the coming years," Nestle said.
Mexico is the world’s second largest bottled water market.