PepsiCo to acquire Naked Juice Co.
November 21, 2006
by FoodBusinessNews.net Staff
AZUSA, CALIF. — PepsiCo, Inc. has agreed to acquire Naked Juice Co., a leader in the fast-growing super premium juice category, from North Castle Partners, a private equity firm. Terms of the agreement, which is subject to government approval, were not disclosed.
With sales of more than $150 million, Naked Juice Co. produces more than 25 all-natural, chilled juices and juice smoothies made from various fruits, with no added sugars or preservatives. Naked Juice is sold in supermarkets, club stores, health food stores and other specialty stores nationwide.
PepsiCo said it will add Naked Juices to the growing number of Smart Spot products it sells. Products featuring the Smart Spot logo meet certain nutritional benchmarks set by the Food and Drug Administration and the National Academy of Sciences. These products now number 250 and have been growing at two and a half times the rate of the rest of the company’s portfolio, PepsiCo said.
Nearly all of Naked Juice’s 25 products are eligible for the Pepsi Smart Spot. Naked Juice’s products are divided into functional "families," including: Superfoods, Antioxidants, Proteins, Well Being, Energy and Just Juice. They are available in 10-oz, 15.2-oz, 32-oz, 64-oz and 128-oz bottles.