HP Hood begins to manufacture Bravo! Slammers
December 04, 2006
by FoodBusinessNews.net Staff
NORTH PALM BEACH, FLA. — HP Hood, L.L.C. has begun production of Bravo! Slammers in its Winchester, Va., facility.
Bravo! signed a six-year production agreement with HP Hood for annual commitments of 70 million bottles of Bravo!'s various lines of shelf-stable, single serve flavored milk beverages in September. Initial production began Nov. 27 and is expected to ramp up quickly.
The first shipment of approximately 1.25 million bottles is expected Dec. 15 with full volume shipments of 70 million bottles forecast for 2007.
Bravo! hopes the increased production will eliminate the production capacity constraints experienced earlier in the year and uniquely positions the company with guaranteed production of shelf stable plastic bottles.
"The production by Hood's East Coast facility considerably reduces our production capacity constraint and greatly enhances our ability to provide product to the East Coast region," said Roy Warren, chief executive officer of Bravo!. "We view the commencement of production at this facility as the successful accomplishment of another strategic objective that we had set for Bravo!."