Cadbury moving away from '100% natural' claim on 7UP
January 12, 2007
by FoodBusinessNews.net Staff
DALLAS — Cadbury Schweppes Americas Beverages announced it is introducing new labeling on its regular 7UP beverage to provide more information to consumers about its ingredients. The new label will move away from saying "100% natural" to highlighting the natural ingredients in the product, which includes natural flavors.
In May 2005, the Center for Science in the Public Interest (C.S.P.I.) threatened to sue Cadbury Schweppes Americas over the claim. The consumer group based its argument on the fact regular 7UP contains high-fructose corn syrup.
Earlier this week, Kraft Foods Inc., Northfield, Ill., announced it was removing the "all natural" claim from its regular Capri Sun line. The company is the target of a lawsuit on behalf of a Palm Beach, Fla., consumer and supported by the C.S.P.I.