Coca-Cola signs marketing deal with Raving Brands
January 22, 2007
by Eric Schroeder
ATLANTA — Coca-Cola North America and Raving Brands, a developer of restaurant and entertainment concepts, announced a long-term beverage marketing agreement at five Raving Brands concepts — Shane’s Rib Shack, Doc Green’s Salads & Grill, Boneheads Grilled Fish and Piri Piri Chicken, Monkey Joe’s and The Flying Biscuit Cafe.
The five concepts operate nearly 80 stores in five states with plans to open an additional 120 units over the next two years. The beverage marketing agreement is in addition to the existing relationship between Coca-Cola North America and Moe’s Southwest Grill, Raving Brands flagship brand.
"Raving Brands has been on a phenomenal growth path since its inception in 2000 and has become one of the country’s most dynamic restaurant and family oriented franchise companies," said Ben Shanley, regional vice-president, Coca-Cola North America. "We see tremendous synergies with our portfolio of beverages and the growing Raving Brands portfolio, and significant potential for some innovative programming in the future."