Drinkable yogurts rank No. 1 in global sales growth

by Jeff Gelski
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SCHAUMBURG, ILL. — Global sales of drinkable yogurts rose 18% from mid-year 2005 to mid-year 2006, making it the fastest growing category in "What’s Hot Around the Globe — Insights on Growth in Food & Beverage Products," an executive news report released Jan. 24 by ACNielsen Global Services. Drinkable yogurts showed year-over-year growth in 40 of the 45 markets where it was measured. Sales grew 5% in the United States.

"Drinkable yogurt is not only healthy and good tasting, but in many cases, the packaging offers the convenience and portability that consumers crave," said Jane Perrin, senior vice-president, managing director for ACNielsen Global Services.

In other categories that achieve over $1 billion in annual sales globally, fresh fish and seafood saw 10% growth while alcoholic cider was at 11%. Fresh, ready-to-eat salad, baby formula and dairy-based drinks all saw 10% growth.

In categories that achieve between $100 million to $1 billion in annual sales globally, fresh/refrigerated soup/bouillon/stock saw 18% sales growth while fresh herbs/spices/seasoning was at 17% and frozen meal starters was at 10%.

Of the nine top categories listed, four were in the fresh arena. Ready-to-eat salad, baby formula and frozen meal starters were fast growing categories that had an element of convenience.

The survey included more than 100 product categories and 66 markets that account for 75% of the world’s population. The geographic markets were grouped into five areas: Asia Pacific, Europe, Latin America, North America and emerging markets.

In North America, fresh and frozen fish/seafood categories showed growth of 8%. In dairy, spoonable yogurt sales grew 7%. In non-alcoholic beverages, non-ready-to-drink coffee and water categories increased 11% and 22%, respectively. The sport/energy drink category, although still a small category, grew in sales by more than 50%.

For more on the study, visit acnielsen.com/reports/documents/2006WhatsHotFoodBev.pdf.

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