Luna launches organic drink mix
January 09, 2007
by FoodBusinessNews.net Staff
BERKELEY, CALIF. — Luna has created a new organic drink mix specifically formulated for the nutritional needs of women called Luna Elixir.
Luna Elixir is a convenient, portable drink mix contained in single-serve packets containing 0.5 oz of drink mix. It is available in four flavors: orange passionfruit, pomegranate berry, raspberry lychee and dragonfruit kiwi.
Luna Elixir contains 50 calories, 16 women-specific vitamins and minerals, is a good source of calcium and iron and is rich in antioxidants and high in B-vitamins and folic acid.
The product is Luna’s first venture outside of the nutrition bar category and is available now nationwide with a suggested retail price of $1.29.