Snapple launches new red tea line

by Eric Schroeder
Share This:

RYE BROOK, N.Y. — Snapple has added red tea to its line of ready-to-drink teas launched in 2006. The line features several flavors, including acai mixed berry, peach pomegranate and mandarin tangerine.

"We’ve seen green and white tea explode in popularity in 2006 because of their functional benefits and antioxidant contents," said Bryan Mazur, vice-president of marketing for Snapple. "We have great expectations for red tea to have a business impact."

Available nationwide in 17.5-oz bottle, the beverage’s suggested retail price is $1.39.

Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.








The views expressed in the comments section of Food Business News do not reflect those of Food Business News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.