Bravo! Brands introduces new milk options
February 27, 2007
by FoodBusinessNews.net Staff
NORTH PALM BEACH, FLA. — Bravo! Brands Inc. is working in conjunction with the Coca-Cola Enterprises Inc. (C.C.E.) distribution network to launch Bravo! Dove dark chocolate and milk chocolate milks throughout the country.
"The introduction of Bravo! Dove dark chocolate and milk chocolate milk products is another significant milestone for the company," said Roy Warren, chief executive officer, Bravo! Brands. "We are extremely pleased with the initial launch of these products, which expands our milk portfolio so that now we offer milk products for adults as well as kids. We view the launch of these two new products as the successful completion of another strategic objective that we had set for Bravo!"
Masterfoods USA has a five-year license agreement to produce the products. The products are becoming available to the public as C.C.E. already has taken the initiative to order the products. C.C.E. is introducing the milks to supermarkets and drug stores as well as convenience, retail and food service outlets.
"We are extremely excited about the addition of Bravo! Dove chocolate milk products to our existing portfolio of Bravo! Brands products," said Hal Kravitz, vice-president of business development and chief revenue officer for C.C.E. "Bravo! is an innovator when it comes to packaging and product, and we are thrilled to have teamed up with Bravo! Brands. These two newest products from Bravo! also expand the demographic reach of the Bravo! milk products by appealing to adult tastes."