Coca-Cola to acquire FUZE Beverage
February 01, 2007
by FoodBusinessNews.net Staff
ATLANTA — The Coca-Cola Co. has signed an agreement to acquire FUZE Beverage L.L.C. Terms of the agreement were not disclosed.
FUZE is a manufacturer of "enhanced juices and teas." The acquisition includes all of FUZE’s assets, including the brands Vitalize, Refresh, Tea and Slenderize, as well as WaterPlus enhanced water products and the license rights to NOS Energy Drink brands.
If approved, the transfer of ownership is expected to occur during the first quarter of 2007 and FUZE will operate as a stand-alone entity of The Coca-Cola Co.
"Expanding our beverage portfolio is an important strategic priority for Coca-Cola Enterprises, and we believe FUZE’s innovative lineup of distinctive non-carbonated brands will significantly enhance our product portfolio," said John F. Brock, president and chief executive officer, Coca-Cola Enterprises.