Coca-Cola to include caffeine content on beverage labeling

by Staff
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ATLANTA — Coca-Cola North America has confirmed plans to continue the roll-out of expanded nutrition labeling in the U.S. to include caffeine content on all beverages, in keeping with an industry initiative. The new labels will provide the exact amount of caffeine per serving.

Coca-Cola will roll out the new labels in 2007, starting with Coca-Cola Classic in May and expanding to other brands during the remainder of the year. The company already includes caffeine content on labeling for its Full Throttle and Enviga beverages.

The timing of the debut of the new labeling will vary by brand and by regions, and is dependent upon when U.S. bottlers use up existing inventories of product labels.

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