Enviga begins national rollout

by FoodBusinessNews.net Staff
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ATLANTA — Beginning this week, Enviga, the green tea marketed by Beverage Partners Worldwide as a calorie-burner, will start appearing on store shelves across the U.S. The national rollout follows a successful launch in New York City, New Jersey and Philadelphia in November 2006.

"Enviga represents the perfect partnership of science and nature, providing an optimum blend of green tea extracts (EGCG) and caffeine," said Dr. Rhona Applebaum, chief scientist, The Coca-Cola Co. "Enviga is designed to work with your body to increase calorie burning. It creates a negative calorie effect — in other words, you burn more calories than you get from drinking it. We believe consumers are smart and understand that Enviga is designed to complement, not replace, regular exercise, a sensible diet and other healthy choices they make throughout the day."

Enviga is available in three flavors — green tea, berry and peach — in the ready-to-drink tea section at supermarkets, mass merchandisers, convenience and drug stores and club stores.

Enviga is sold in individual 12-oz cans as well as 6-can and 12-can multi-packs. Suggested retail price for Enviga will be $1.29 to $1.49 for a single can.

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